Are you prepared for Cyber Monday's "Golden Hour of Retail"?
According to Adobe Analytics, 2019 Cyber Monday is projected to generate $9.4 billion in revenue which is an 18.9% increase over 2018. During Cyber Monday's Golden Hours of 7pm - 11pm PST, 30% of today's revenue will be generated and conversions nearly double as consumers try to avoid missing out on today's great deals.
Have you optimnized your data infrastructure, digital analytics and marketing technology stack to capture the data necessary to augment your personalization efforts, optimize the purchasing process and continue to evolve your data warehousing approach to enhance your analytics infrastructure and insights capabilities?
If you have questions, need help or just want to chat, feel free to contact PowerHouse, your Trusted Technology Partner for Strategic Initiatives around Data, Digital Transformation and Marketing Technology.