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About Response Media

Response Media is the #1 CRM agency in North America, helping the world's most respected brands grow profitable, trust-based customer relationships through a careful combination of data-driven email, digital media, and marketing automation at scale.

The Challenges

Response Media has an extremely competent internal data and analytics team, however with the volume of current projects and iniatiives, there was no available bandwith to architect and execute on a Consumer Insights Dashboard in Power BI for a new client. Additionally, they needed architecture that was agile and scalable to accommodate future clients.

The Solution

Response Media's VP of Growth and Data-Driven Strategy, Dr. Alvin Glay reached out to PowerHouse to help with the project. PowerHouse partnered with Dr. Glay and his data science team to architect the infrastructure using the Microsoft Azure Platform. Leveraging the PowerHouse Power BI Accelerater framework, we developed a solution utilizing Azure Data Factory, Azure SQL Database, Azure Logic Apps and Power BI to accelerate the development of the consumer insights dashboard.

The Result

PowerHouse was able to help Response Media deliver the consumer insights dashboard to the client a month ahead of schedule, thousands of dollars under budget, while architecting cloud infrastructure that will allow Response Media to efficiently scale their analytics environment to effectively provided consumer insights analysis to many more clients.

If you need assistance accelerating the development or adoption of Power BI, contact us to day to learn more about our Power BI Accelerator solution.